19 Nov 5 eCommerce Trends That You Should Know This 2020
1. Website performance
A website that performs well and gives people a good browsing experience will always be relevant. Consumers are impulsive and impatient in general, most especially if they searching for something. You wouldn’t want your web pages to be load too slowly. Page speed is crucial for your SEO, conversion, user experience and overall customer happiness.
2. Custom packaging
Even the most popular ecommerce platforms in Malaysia constantly work hard to set themselves apart from the rest of the others. This may be sound surprising, but many customers perceive the package as part of the product itself. Don’t ever send them a poorly-packaged parcel. As much as possible, send your products in customized packages. Packaging alone can improve your brand’s reputation, and improve your sales.
3. Voice search
Voice search is rapidly gaining its place in the digital landscape. By 2020, this trend is expected to be more apparent. If you are running an online shop and a blog, it’s best to optimize it for voice search as well. It has been predicted that in around 5 years, around 50% of online search will be conducted through voice or image.
4. Artificial intelligence and Chatbots
As per a recently conducted survey, 77% of consumers utilize an AI-supported devices on a regular basis. If you are not yet familiar with different artificial intelligence tools, now is the best time to research about it. Chatbots are also crucial elements that you can integrate in your digital strategy. According to HubSpot, 48% of customers prefer using chatbots than any other means of contact.
5. Payment processing
Do you know that a big percentage of online shoppers abandon their shopping carts at the very last minute? Some of them change their minds about the products, while some found the entire checkout process difficult to navigate. If you are really serious on growing your ecommerce business, you will make the checkout and payment processing easy and convenient.